Isn’t it amazing what you can do with a camera and computer nowadays? You can shoot a video, post it in the World Wide Web, and have a few hundred thousand people access it within the end of the day. Many people seem to share this sentiment and have taken it upon themselves to shoot and star with their pet in one of those dog training videos. One asks oneself, with all these wannabe producers, how do you weed out the average from the best?
Where do we start but with the basics? The video should first of all be watchable. The sound and visual quality should be of excellent standards if it were to be counted among the best. This will help in making the conveyance of the total videos point of view much simpler for the viewer. With focus and organization, the different subtopics will be easier to understand and follow. A theme that will tie the whole presentation together will add professionalism to the over-all look.
Who is the face of the video? We have seen celebrities endorse products that sell because of the sheer force of their star power. For things that require a specific field of expertise though, credibility is the number one qualification. In this case, certified trainers usually lend their face and personality to the dog training videos. People want to get expert opinion and insider tips from those who would know best. Joe Smith may be a cool, successful pet owner who trains; but without the weight of authenticity a professional career gives, it won’t be as well-received and trusted.
Having a good deal attached to a product will not ensure the quality of the core product; but the added value will be appreciated by the consumers which will result in bigger returns. For instance, a dog training DVD sold at $20 will less likely experience a higher demand than a $40 DVD that comes with a book and maybe a starter kit given for free for the duration of their promo.
Good products are marketed well. Sure there is this wonderful canine instructional video out, but if nobody knows about it who will buy it? Endorsements and recommendations from industry experts like vets, national animal organizations and certified colleagues will create a huge buzz within certain circles that will ripple out into public consciousness. Besides that, co-branding and tie-ups with strategic companies are great corporate strategies that get some awareness on a really good product.
In connection to the previous paragraph, marketing should be properly transitioned to well-planned distribution channels. Reliable and reputable specialty dog sites that have stocks of the video for selling implies that it is a superb product.
And last but not the least, the best indication of a real winner are the musical notes that sound when the cash registers cannot stop closing and money keeps rolling in. The speed of how it flies off virtual shelves is usually directly proportional to the quality of the product. Anybody can press record, but it takes real effort to produce and release a truly worthy dog training video. If you ever buy one that checks all the above paragraphs, you know it was worth every cent.
Geraldine Dimarco likes watching dog training videos that help her train her own pets. Discover training secrets of the experts with this excellent Dog Training Video available today.